Privacy policy

1. Introduction Allure of Beauty ("we," "us," or "our") is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you visit our website or make a purchase.

2. Information We Collect We collect the following types of information:

  • Personal identifiers: name, email address, phone number, billing and shipping address
  • Payment information: processed securely through Shopify Payments; we do not store card details
  • Device & usage data: IP address, browser type, pages visited, and cookies
  • Communications: any messages you send us via email or contact forms

3. How We Use Your Information We use your data to:

  • Process and fulfill your orders
  • Send order confirmations and shipping updates
  • Respond to customer service inquiries
  • Improve our website and product offerings
  • Send marketing communications (only with your consent)
  • Comply with legal obligations

4. Legal Basis for Processing (EU/GDPR) If you are located in the European Union, we process your personal data under the following legal bases:

  • Contract performance: to fulfill your order
  • Legitimate interests: to improve our services and prevent fraud
  • Consent: for marketing emails and non-essential cookies
  • Legal obligation: to comply with applicable laws

5. Sharing Your Information We do not sell your personal data. We may share it with trusted third parties solely to operate our business, including:

  • Shopify — our e-commerce platform
  • Payment processors — to handle transactions securely
  • Shipping carriers — to deliver your orders
  • Analytics providers — such as Google Analytics, to understand site usage

All third parties are contractually required to protect your data.

6. Cookies We use cookies to enhance your browsing experience, remember your preferences, and analyze site traffic. You can manage cookie preferences through your browser settings. By continuing to use our site, you consent to our use of cookies in accordance with this policy.

7. Your Rights Depending on your location, you may have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data ("right to be forgotten")
  • Object to or restrict certain processing
  • Data portability
  • Withdraw consent at any time

To exercise any of these rights, contact us at [your support email]. EU residents may also lodge a complaint with their local data protection authority.

8. Data Retention We retain your personal data only as long as necessary to fulfill the purposes outlined in this policy, or as required by law (e.g., tax and accounting records).

9. Data Security We implement industry-standard security measures to protect your information. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

10. International Transfers Your data may be transferred to and processed in countries outside the EU. Where this occurs, we ensure appropriate safeguards are in place in compliance with GDPR requirements.

11. Children's Privacy Our store is not directed at children under 16. We do not knowingly collect personal data from minors.

12. Changes to This Policy We may update this policy from time to time. We'll notify you of significant changes by posting the updated policy on this page with a revised date.